MyTags • May 2025
Redesigning the existing MVP into a market-ready mobile app
A complete redesign of the MyTags mobile application to prepare it for public launch. The goal was to transform a functional but basic MVP into a refined, intuitive product that feels ready for the real world.

Context
MyTags is a utility-focused mobile app that helps users tag and track personal items using QR codes. When a tagged item is lost and found, the finder can scan the tag to view a custom message and contact the owner.
The client had a working MVP with limited features and a minimal interface. As they planned to open the product to the public, they needed a polished and user-friendly mobile experience that could scale and build user trust.
This is where I came in - to elevate the design, rethink the flow, and bring clarity to both sides of the experience: the tag owner and the person who scans a found item.
Client's brief -
It (The current MVP) was built with a 'just make it work' approach. I’m now looking to redesign the app with a clean and intuitive user interface that better represents the idea and improves the user experience.

Looking from a user's perceptive
After speaking with the client and understanding the core functionality of the app, I began using it myself. The client provided sample QR tags, which I attached to personal items like my backpack and keys to simulate real usage.
Over the course of three days, I explored the app hands-on and identified several key UX issue and usability gaps.



To further validate these insights, I invited friends and family members ranging in age from 15 to 55 to try the app. This group included both tech-savvy users and those who typically find mobile apps challenging, giving me a broader perspective on accessibility and usability.
Design Goals
How might we redesign the MyTags mobile app to feel more polished, intuitive, and scalable
The app should:
- Make it easy for users to manage their tags and assets
- Nudge users to order and link more tags
- Provide a seamless experience for finders scanning a tag
- Maintain a minimal, clean visual design
Establishing a design direction
To align with the client’s vision, I created a quick moodboard with inspiration from various sources. Design directions include - minimal light, minimal dark & minimal colorful.

We discussed each option and eventually locked in a light-themed minimal aesthetic, which matched their brand sensibility and product purpose. I created quick mockup explorations based on this theme exploring different colors. We eventually finalized on black accents and white background - similar to Uber

Low-to-Mid Fidelity Design
Skipping wireframes, I directly jumped into mid-fidelity mockups to speed up the ideation process. The goal was to establish the core flow of the application, which includes:
- A new dashboard-style homepage showing
- Tags and Assets
- Recent Activity
- Buttons to add tags, assets or to scan a tag
- Clear visibility of the no. of tags a user owns and no. of untagged assets
- A nudge mechanism that alerts users when tags are not linked to items, encouraging them to take action or order more tags


Design System
I created the design system for both the MyTags app and brand to ensure a consistent visual style and user experience across the app, website, and other brand touchpoints.



Client Feedback & Expansion
After reviewing the design system and mid-fidelity direction, the client responded positively. They appreciated both the structure and visual language of the app. During our discussions, they highlighted a few additional screens and edge cases that needed coverage.
I then expanded the scope to design the entire app interface, covering:
- All key flows and features
- Supporting screens and states
- Edge-case interactions (e.g., no tags linked, blank states, etc.)







Designing for the Finder’s Experience:
In parallel to refining the experience for tag owners, I also designed a streamlined flow for finders. When someone scans a QR-tagged item, they are met with a friendly interface that:
- Clearly indicates the tag’s ownership
- Provides an effortless call-to-action to contact the owner
- Uses a tone that promotes trust and encourages cooperation

Final Designs & Prototyping
Once the screens were complete, I created a fully interactive prototype showcasing transitions, animations, and microinteractions to communicate the app’s feel more accurately.
Live prototype
Press R to restart the prototype. Best viewed in full-screen. (Supports on desktops/tablets only)
The client reviewed the final version and approved the designs without any revisions, reinforcing their confidence in my design decisions and execution.
Outcome & Current Status
The redesigned MyTags app now offers a clear, robust structure that enhances the user experience for both tag owners and finders. The final design is clean, intentionally crafted, and ready to scale with its public launch.
The app is currently under production and will be publicly available very soon. Check it out on the Play Store & App Store