MyTags May 2025

Redesigning the existing MVP into a market-ready mobile app

A complete redesign of the MyTags mobile application to prepare it for public launch. The goal was to transform a functional but basic MVP into a refined, intuitive product that feels ready for the real world.

App DesignUX DesignClient Work
MyTags

Context

MyTags is a utility-focused mobile app that helps users tag and track personal items using QR codes. When a tagged item is lost and found, the finder can scan the tag to view a custom message and contact the owner.

App Store Link // mytags.io

The client had a working MVP with limited features and a minimal interface. As they planned to open the product to the public, they needed a polished and user-friendly mobile experience that could scale and build user trust.

This is where I came in - to elevate the design, rethink the flow, and bring clarity to both sides of the experience: the tag owner and the person who scans a found item.

Client's brief -

It (The current MVP) was built with a 'just make it work' approach. I’m now looking to redesign the app with a clean and intuitive user interface that better represents the idea and improves the user experience.

Existing MVP
Existing screens of MVP

Looking from a user's perceptive

After speaking with the client and understanding the core functionality of the app, I began using it myself. The client provided sample QR tags, which I attached to personal items like my backpack and keys to simulate real usage.

Over the course of three days, I explored the app hands-on and identified several key UX issue and usability gaps.

Lack of Visual Hierarchy
Lack of Visual Hierarchy
Unclear Primary Actions
Unclear Primary Actions
Weak Branding and Tone
Weak Branding and Tone - lacks character or brand expression & screens with empty states feel 'lifeless'

To further validate these insights, I invited friends and family members ranging in age from 15 to 55 to try the app. This group included both tech-savvy users and those who typically find mobile apps challenging, giving me a broader perspective on accessibility and usability.

Design Goals

How might we redesign the MyTags mobile app to feel more polished, intuitive, and scalable

The app should:

  • Make it easy for users to manage their tags and assets
  • Nudge users to order and link more tags
  • Provide a seamless experience for finders scanning a tag
  • Maintain a minimal, clean visual design

Establishing a design direction

To align with the client’s vision, I created a quick moodboard with inspiration from various sources. Design directions include - minimal light, minimal dark & minimal colorful.

Moodboard
Moodboard

We discussed each option and eventually locked in a light-themed minimal aesthetic, which matched their brand sensibility and product purpose. I created quick mockup explorations based on this theme exploring different colors. We eventually finalized on black accents and white background - similar to Uber

Inital Concepts
Inital Concepts

Low-to-Mid Fidelity Design

Skipping wireframes, I directly jumped into mid-fidelity mockups to speed up the ideation process. The goal was to establish the core flow of the application, which includes:

  • A new dashboard-style homepage showing
    • Tags and Assets
    • Recent Activity
    • Buttons to add tags, assets or to scan a tag
  • Clear visibility of the no. of tags a user owns and no. of untagged assets
  • A nudge mechanism that alerts users when tags are not linked to items, encouraging them to take action or order more tags
Mid-fidelity Wireframes
Mid-fidelity Wireframes
Mid-fidelity Wireframes
Mid-fidelity Wireframes - All Screens

Design System

I created the design system for both the MyTags app and brand to ensure a consistent visual style and user experience across the app, website, and other brand touchpoints.

Color Styles
Color Styles
Typography
Typography
Resuable Components
Components for repeating design elements

Client Feedback & Expansion

After reviewing the design system and mid-fidelity direction, the client responded positively. They appreciated both the structure and visual language of the app. During our discussions, they highlighted a few additional screens and edge cases that needed coverage.

I then expanded the scope to design the entire app interface, covering:

  • All key flows and features
  • Supporting screens and states
  • Edge-case interactions (e.g., no tags linked, blank states, etc.)
Onboarding & Mobile Number Verification
Onboarding & Mobile Number Verification
Create profile (for new users)
Create profile (for new users)
Primary Screens
Primary Screens
Notifications Screens
Notifications Screens
Assets List and Asset Details
Assets List and Asset Details
Scan QR and Connect Tag
Scan QR and Connect Tag
List of Tags
List of Tags - with empty states

Designing for the Finder’s Experience:

In parallel to refining the experience for tag owners, I also designed a streamlined flow for finders. When someone scans a QR-tagged item, they are met with a friendly interface that:

  • Clearly indicates the tag’s ownership
  • Provides an effortless call-to-action to contact the owner
  • Uses a tone that promotes trust and encourages cooperation
Finders' side flow
Finders' side flow

Final Designs & Prototyping

Once the screens were complete, I created a fully interactive prototype showcasing transitions, animations, and microinteractions to communicate the app’s feel more accurately.

Live prototype

Press R to restart the prototype. Best viewed in full-screen. (Supports on desktops/tablets only)

The client reviewed the final version and approved the designs without any revisions, reinforcing their confidence in my design decisions and execution.

Outcome & Current Status

The redesigned MyTags app now offers a clear, robust structure that enhances the user experience for both tag owners and finders. The final design is clean, intentionally crafted, and ready to scale with its public launch.

The app is currently under production and will be publicly available very soon. Check it out on the Play Store & App Store